Corazón y Vida: Heart & Soul
Corazón y Vida: Lowrider Culture in the United States /Cultura Lowrider en los Estados Unidos is a bilingual (English/Spanish) traveling exhibition that explores the artistic expression, the history, and the community of lowriding in America. The traveling exhibition is based on the National Museum of American History exhibition of the same name.
Task:
Develop a comprehensive printed and digital marketing prospectus for the traveling exhibition Corazón y Vida: Lowrider Culture in the United States / Cultura Lowrider en los Estados Unidos. This bilingual (English/Spanish) exhibition delves into the artistic, historical, and communal aspects of lowriding in America, expanding upon the National Museum of American History’s original presentation.
Approach:
Create compelling marketing materials that capture the essence of the exhibition and resonate with diverse audiences. Highlight the cultural significance of lowrider culture while addressing the unique interests and needs of potential host cities.
Outcome:
The marketing prospectus successfully generated high interest and led to a significant increase in exhibition sign-ups. Our materials effectively showcased the cultural importance of lowrider culture, resulting in several new venues being secured for the Corazón y Vida exhibition and expanding its reach across the country.
